TV Market preps additional section, new award
PARIS — The Monte Carlo Television Market and Festival announced Thursday that it will add two specialized events to this year’s installments set to take place in February 1999.
During the market (Feb. 21-24), a special section will be created to deal strictly with specific formats. David Tomatis, the event’s recently promoted general manager, told Daily Variety that there is a need for producers, directors, distributors and buyers of such specific programming as gameshows and talkshows to be able to get together and share information on how to better adapt on a country-by-country basis.
“We want to make this the rendezvous of formats,” said Tomatis. While buyers normally screen all types of programming together, increased emphasis will be placed on enabling format buyers access to the appropriate shows as well as industry specialists who have particular insight into the genre.
The 39th annual festival (Feb. 18-24) will add to its roster the “Prix du Producteur Europeen.” The award, to be given to a European producer of fiction. A pre-selection committee of representatives from Italy, Germany, France, Spain and England will choose a group of 15 producers — from a pool of around 3,000 — who will then be narrowed down to one by a yet-to-be confirmed jury comprised of artists, directors, producers and industry insiders.
With a general lament among industryites that the festival and market calendar year is growing overcrowded, the move signals a desire on the part of Monte Carlo’s organizers to remain at the forefront.