Nick leads ratings race; Fox Kids close 2nd
NEW YORK — Fox Kids Network beat ABC’s Saturday morning lineup in the first kidvid ratings battle of the new season, but kiddie cabler Nick remained tops.
Boosted by the addition of seven new shows, Fox averaged 1.29 million kids 2-11 on Saturday, Sept. 12, while ABC’s sked, dominated by “Disney’s One Saturday Morning,” attracted 1.16 million tots for the same frame, according to delayed Nielsen data released Monday by the nets. WB’s kids lineup was seen by 730,000 little ones.
Nickelodeon outdrew all of the broadcast webs, with 1.6 million children 2-11 tuning in repackaged repeats of the channel’s Nicktoons franchise.
Nick tops demos
Nick also topped the nets in ratings, averaging a 4.0 rating in the key demo, ahead of Fox (3.3), ABC (2.9) and WB (1.8).
Compared with 1997-98 season averages, Fox Kids’ premiere week viewership was up 2 percent, while ABC was off 10 percent. Measured against premiere week numbers a year ago, Fox was down 15 percent year-to-year, while ABC dipped 12 percent.
Size mattered with at least one new kiddie program: Fox’s “Godzilla.” The animated version of the summer blockbuster scored monster ratings in its first outing, winning its time slot and earning a whopping 6.0/24 with boys 2-11. That number made “Gozilla” the most-watched program of the morning with boys in the key demo.
Overall among kids 2-11, the second hour of “Disney’s One Saturday Morning” block was the week’s most-watched show on the broadcast webs, attracting a 4.5/20 in the demo.
The top-rated Saturday morning show among all viewers was NBC’s teen-targeted “One World,” which drew a 1.4/9 and 3.5 million viewers, despite having the second lowest coverage (92 percent of the country) of any show in the top 10.