Youth net is first for Magyar
BUDAPEST — In the wake of a test launch earlier this summer, Hungary’s M-SAT cable network said it will hit the air in November with a full slate of children’s programming, including entertainment culled from Nickelodeon and MTV. The cabler is owned by New York-based Hungarian Broadcasting Corp.
The November launch will make M-SAT the first niche kid’s network on the Magyar remote control.
“M-SAT’s sole strategy is to target youth and children,” M-SAT representative Zsolt Tamassy told Daily Variety.
Although a Turkish-language Nickelodeon is prospering, a German version of the network recently bombed. Nickelodeon was just too American for German audiences, said one Budapest-based analyst.