They loved him in Baltimore, Seattle, Cleveland and Salt Lake City. They took notice in L.A. and San Francisco, but afternoon channel-surfers in Gotham and Chi were less enthusiastic about the premiere of “The Howie Mandel Show.”
In all, the Paramount-produced syndie talk-variety hour bowed Monday with a respectable, but not spectacular, showing in Nielsen’s overnight metered markets. “Howie Mandel” averaged a 2.6 household rating and 8 share in the 40 metered markets, which represent about 60% of U.S. TV households.
“Howie’s” 2.6 marked a 13% improvement in rating over its overall timeslot average (2.3/8) for last month. The premiere telecast, featuring guests Jennifer Aniston and Arsenio Hall, dropped 7% in rating and one share point from its lead-in average (2.8/9).
On a market-by-market basis, the early Nielsen returns on “Howie” were definitely mixed. Airing at 3 p.m. on WCBS New York, the show dropped 37% in rating to a 2.2/6 from its “As the World Turns” lead-in of a 3.5/11. By contrast, at 4 p.m. on KCBS Los Angeles, “Howie” climbed 112% to a 1.7/5 from its “Inside Edition” lead-in of a 0.8/3.
Separately, Monday also marked the preem of Eyemark Entertainment’s “Jackie Collins’ Hollywood,” a half-hour strip set for a 13-week test run this summer on CBS O&Os in New York, Los Angeles and a handful of other markets. If the test run shows promise, Eyemark will look to roll the show out nationally next year.
At 4:30 on WCBS New York, “Hollywood” earned a 3.1/7 in its premiere outing, falling off 41% from its “Judge Judy” lead-in of a 5.3/14. At 3 p.m. on KCBS, “Hollywood” earned a 1.5/4, down 6% from its “Gayle King” lead-in (1.6/6), but even with what the station did in the timeslot last week with talker “Geraldo Rivera.”