Fuji TV cashing in on post-World Cup fever

Japanese net skeds fall broadcasts

TOKYO — Major Japanese network Fuji TV plans to broadcast Italy’s Serie A Soccer League this fall in order to cash in on the aftereffects of World Cup fever.

Fuji TV has been in discussions with Italy’s pubcaster RAI about bringing one of Europe’s premier soccer leagues to Japan.

A formal announcement is expected in about a week, but Fuji TV will probably pick up a few games for broadcast and package highlights into a digest show. Italian soccer league games are currently available on home direct satellite broadcast platforms in Japan.

Another major factor for brining the Italian league to network TV in Japan is to show games with Japanese star Hidetoshi Nakata. Nakata is the second player from the country to make it to Serie A and his debut in Italy is expected to be one of the highest-rated foreign sports program of the year in Japan.

In recent years, ratings numbers for Japanese sports staples such as sumo and Japanese pro baseball have been slipping, but soccer has proven a hot commodity.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety