New Power Rangers, Spielberg's 'Toonsylvania' bow
NEW YORK — Fox Kids announced a revamped mid-season sked — including six new series — on the eve of its presentation to advertisers of its fall schedule Tuesday in which the network is expected to announce 10 new shows.
The new mid-season shows will be accompanied by an aggressive marketing campaign, including outdoor, in-school, print and TV ads. The campaign will reinforce a new sensibility for Fox Kids’ lineup that will employ computer graphics to give the feel of videogame interactivity.
New mid-season replacement shows include “Power Rangers in Space,” bringing the Rangers to new planets and distant galaxies, on Fridays at 4 p.m., with 16 new episodes for the 1997-98 season. The show premieres Feb. 6.
New shows in the Saturday morning block, beginning Feb. 7, include:
– DreamWorks Television Animation’s “Steven Spielberg Presents Toonsylvania,” a cartoon variety show.
– Marvel’s “Silver Surfer,” based on the adventures of the comic book hero.
– Nelvana’s “Ned’s Newt,” about a kid and his 500-pound pet, Newton.
– The live-action “Mowgli: The New Adventures of The Jungle Book,” based on Rudyard Kipling’s stories, featuring a wild boy raised by animals in the Indian jungle.
– “Eerie, Indiana: The Other Dimension,” a live-action, fantasy-adventure that is a spin-off of the original “Eerie” series.
Fox also announced Monday the appointment of Dr. Donna Mitroff to the newly created position of VP, Educational Policies and Program Practices, Fox Kids Network.
Mitroff will oversee the network’s educational and public affairs efforts, including FCC-mandated educational programming.
She joins Fox Kids after forming her own company, Mitroff MediaMakers, in 1996. Clients included pubcaster WQED Pittsburgh and Saban Entertainment.
Prior to forming her own company, Mitroff was VP of WQED’s West Coast office for more than a decade, where she oversaw several public and commercial series.