You will be redirected back to your article in seconds

CNBC Asia enlists U.S. feed

Business channel scraps 'all Asian' premise

HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month.

“We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating their interest in a U.S. feed,” said Chris Graves, CNBC Asia’s director of programming.

The new lineup provides for live and taped Asian shows 17 hours a day and the live market day feed from CNBC’s New Jersey studios overnight.

Behind the scenes, insiders said they were surprised by how quickly the channel changed course, indicating what must have been a deluge of negative comments about the programming that featured shows from the region repeated every few hours and limited U.S. news.

Launched Feb. 2, the channel is the product of the merger of competitors CNBC and ABN, which had battled each other for 2-1/2 years. The owners are NBC and Dow Jones.

The old CNBC had offered overnight programming of U.S. financial markets. That service however, was canceled when CNBC merged with ABN in large part because of the cost of picking up the U.S. feed.

More TV

  • Saturday Night Live Hallelujah

    'Saturday Night Live' Adds Three Featured Players

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • ESPN

    ESPN Reorganizes Content Team

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • Sofia Vergara Highest Paid TV Actress

    Sofia Vergara Tops Forbes List of Highest-Paid TV Actresses for Sixth Consecutive Year

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • Kris Jenner

    Kris Jenner on 'Keeping Up With the Kardashians' 10th Anniversary and if Show Will Ever End

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • Fox News' Sean Hannity Tops MSNBC's

    Fox News' Sean Hannity Tops MSNBC's Rachel Maddow in First 9 p.m. Matchup

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • JIMMY KIMMEL LIVE: GAME NIGHT -

    TV Ratings: Kimmel Opens Season With Demo Win Over Fallon, Colbert

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

  • 'Star Trek: Discovery' Drives CBS Mobile

    'Star Trek: Discovery' Drives CBS Mobile App Downloads Up by 64% (Study)

    HONG KONG — The newly constituted CNBC Asia business channel has brought back live programming from CNBC in the U.S. after promising virtually all Asian coverage when it launched earlier this month. “We have been surprised and gratified by the significant number of viewers who have made direct or indirect contact with us recently indicating […]

More From Our Brands