Chinese web hits U.S.

Bows in April

China Central Television’s (CCTV) 24-hour international service CCTV-4 will be available to U.S. cable operators April 1 free of license fees and packaging restrictions.

CCTV-4 will be part of Intl. Channel’s digital tier of ethnic services, Intl. Premium Networks. Launched in 1990, Intl. Channel is a basic cable service with 7 million subscribers across the U.S. and Latin America.

As China’s sole national broadcasting network, CCTV reaches more than 240 million TV households across China. CCTV-4 is delivered to audiences outside the Chinese mainland and focuses on news, documentaries and entertainment. The programming is primarily in Mandarin but includes regular newscasts in English.

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