Bows in April
China Central Television’s (CCTV) 24-hour international service CCTV-4 will be available to U.S. cable operators April 1 free of license fees and packaging restrictions.
CCTV-4 will be part of Intl. Channel’s digital tier of ethnic services, Intl. Premium Networks. Launched in 1990, Intl. Channel is a basic cable service with 7 million subscribers across the U.S. and Latin America.
As China’s sole national broadcasting network, CCTV reaches more than 240 million TV households across China. CCTV-4 is delivered to audiences outside the Chinese mainland and focuses on news, documentaries and entertainment. The programming is primarily in Mandarin but includes regular newscasts in English.