TORONTO — Canadian TV stations are playing it safe by postponing their launch of Howard Stern’s new celebrity talk-show, scheduled to hit the airwaves south of the border Aug. 22.
City TV in Toronto and two other unidentified broadcasters with whom City is negotiating a sub licence for the raunchy radio jock’s TV program will take a pass on the first show, said Jay Switzer, VP of programming for CHUM, which owns City.
“We thought it prudent to miss the first week so we could get the mechanics down of screening the show before it airs. We have an obligation to look at it first,” Switzer said. The stations expect to be ready for the following show on Aug. 29.