Cabler switches to MSNBC feed during incident
NEW YORK — A bomb threat made it business as unusual at CNBC Wednesday.
The NBC-owned business-news cabler was forced to suspend regular programming for nearly 90 minutes after police ordered workers to evacuate its Fort Lee, N.J., headquarters. Police mandated the evacuation around 10:40 a.m. EDT, after building security officials received a threatening message from an unidentified caller.
At 11:01 a.m., CNBC halted its usual live reporting on the financial markets and switched to the feed of sister cabler MSNBC for about 90 minutes. MSNBC anchors informed CNBC viewers what was happening.
CNBC staffers were allowed back into the studios around 12:10 p.m., allowing regular programming to resume at 12:27 p.m.
Because CNBC’s master control is located inside the Fort Lee site, the network was unable to switch to its own paid commercials during the evacuation. CNBC will issue make-goods, a spokesman said, declining to estimate how much potential revenue the web will lose as a result.
But sources said CNBC likely lost about $250,000 in potential revenue.