24-hour Russian-language channel in works
NEW YORK — Nickelodeon has signed a deal with Metromedia Intl. Group to create a 24-hour Russian-language version of the network for the Commonwealth of Independent States (CIS) and the Baltic Republics.
When it begins operation later this year, the Russian Nickelodeon will offer a full schedule of the network’s current programming in the U.S., everything from “Rugrats” to “The Journey of Allen Strange.”
Nickelodeon is already a woldwide phenomenon, creating dedicated channels in the U.K., Australia, Latin America, the Nordic Region and Turkey. Metromedia Intl. owns and operates communications- and media businesses in Eastern Europe, the republics of the former Soviet Union and other emerging markets.
The executives who worked on the deal are Bruce Tuchman, G.M. of global network ventures for Nickelodeon, and Stuart Subotnick, president and CEO of Metromedia Intl. Group.