Audits show one FCC ad limit violation

Commission enforces kidvid legislation

WASHINGTON — Surprise audits of 40 broadcast stations found only one that had violated the Federal Communication Commission’s limits on commercial time during children’s television programming.

The FCC launched the surprise audits after a review of recent TV license renewals found that up to 25% of stations were not complying with the commercial time caps.

Under the current rules, children’s programming may not include more than 10.5 minutes of commercials per hour on weekends and 12 minutes per hour on weekdays.

FCC legal advisor Susan Fox told broadcasters at a forum on children’s television held by the National Assn. of Broadcasters that the audits would continue.

TV stations around the country are about to embark on their second season under new rules that require the airing of at least three hours of educational kidvid each week. Fox said the commission is generally pleased with the results. “We have noted that the broadcasters are complying with these rules, and that is a very good thing,” said Fox.

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