ABC’s ‘Line’ strikes summer ratings gold

Carey-hosted show grabs 7.6 rating, 13 share

ABC has come up with primetime’s latest firstrun summer success, “Whose Line Is It, Anyway?”

The Drew Carey-hosted adaptation of a British gameshow premiered Wednesday night with a 7.6 rating, 13 share in homes and a 6.4/18 in adults 18-49, repping retentions of 97% of its households lead-in from “The Drew Carey Show” (7.8/14 in homes, 6.4/20 in adults 18-49) and 100% of its 18-49 lead-in.

Those are colossal improvements over slot regular “Ellen,” which has settled for average retentions this summer of 72% in homes and 70% in adults 18-49. These are ABC’s best retentions in that post-“Carey” slot since July 2, 1997.

The strong “Whose Line” premiere comes one night after ABC’s best summer-series launch in seven years, “Maximum Bob.” Fox has also found firstrun magic this summer with Tuesday’s “Guinness World Records.”

The night’s results marked the end of the July sweeps, won by CBS in homes and NBC in adults 18-49.

Each household rating point represents an estimated 980,000 homes, or 1% of the country’s TV households. Each adults 18-49 rating point reps 1.23 million viewers, 1% of the U.S. total. A share is the same sort of percentage, except it’s measured against only the homes or viewers watching TV during the timeslot involved.

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