ABC breaks Fox’s kids win streak

Disney block gives alphabet win, Nick beats both

NEW YORK — ABC’s Saturday morning kids lineup broke Fox’s string of 20 consecutive sweep wins in February.

ABC racked up a 4.0/17 among kids 2-11, compared with Fox’s 3.8/16, according to Nielsen Media Research. ABC increased its rating an impressive 43% over last February, and Fox experienced a decline of 31%.

ABC’s two-hour “Disney’s One Saturday Morning,” featuring “Doug,” “Recess” and “Pepper Ann” powered the network to its victory by registering a 4.5/18 for the block.

The WB also had a strong February by scoring its highest sweep ever, a 2.3/10, which is a 35% increase over February 1997.

Taking into account the networks’ cable competition for kids on Saturday mornings, Nickelodeon actually edged ABC with a 4.1/17, a 2% increase compared with a year ago. The Cartoon Network was flat at a 1.2/5.

CBS, which came in at 0.8/5, dropped 35% from February 1997. UPN’s Sunday morning kids lineup was up 36% at a 1.5/7.

“This is a whole new playing field,” said Maureen Smith, senior VP of planning, scheduling and station relations for Fox Kids Worldwide. “It’s much more competitive.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety