CANNES — Americans aren’t about to let a little detail like the Cannes Film Festival get in the way of seeing the “Seinfeld” finale.
Bowing to a deluge of requests from U.S. film biz execs, the American Pavilion has set up a live satellite showing of Thursday’s much-hyped TV event.
The NBC show will be broadcast from 2 a.m. to 4 a.m., simultaneous with the show’s airing on the U.S. East Coast. A best-of clip show will constitute the first 45 minutes, followed by a 75-minute final seg.
The festivities will be held in conjunction with a bash celebrating the 10th anni of the American Pavilion, with the invite-only soiree kicking off at 11:30 Thursday.
“The consensus was that it was one of those collective experiences,” American Pavilion director Julie Sisk said. “We have a reputation for bringing stuff to Cannes that people miss from home. People are already homesick after two days.”
Given the late hour, Sisk expects a young crowd to turn up. Mill Valley Film Festival director Mark Fishkin, for one, won’t be burning the midnight oil to catch the last installment of the comic adventures of Jerry, George, Elaine and Kramer.
“I won’t be up for ‘Seinfeld’ after seeing 10 hours of movies,” Fishkin said.
Canadian producer Nicolas Clermont (“Free Money”) was equally blase.
“You don’t need a special reason to miss a show about nothing,” Clermont said.
The American Pavilion normally shows simulcasts of NBA playoff games as well, but this year’s hoops parties are on hold, awaiting a sponsorship deal. “Blues Brothers 2000” director John Landis and stars Dan Aykroyd and John Goodman will cut the ribbon at the official opening of the American Pavilion on Friday at 2:30 p.m.