Polish rock TV rolls to private biz

Atomic TV blows away Just Music

WARSAW — In Poland, rock ‘n’ roll ‘TV is a private business.

Pubcaster TVP, which has taken big hits from Polsat, lost another, if lesser, battle with private broadcasters in late February when Tylko Muzyka (Just Music), a 24-hour music channel got the chop.

TM went on the air last spring in direct competition with 24-hour rock Atomic TV, owned by Polygram, cabler PTK and Planet 24 productions.

Tylko Muzyka never really found a format: it featured retread concerts from the TVP archives including the gamut of music from rock to classical and even folk. The station only began partial MTV imitation toward the end of its run.

Atomic, on the other hand, recently revamped its programming and features a handful of vid jocks all vying for star status in the youth culture market here.

Atomic also has the deep pockets of its owners behind it, not to mention strong across the board record company support.

Atomic will certainly be a key component of @ Entertainment’s new digital platform scheduled for launch this spring. The platform, called Wizja, will consist of up to 15 channels including HBO.

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