L.A.-based diskery Damian Music has teamed with Pepsi for the latter’s first retail CD, “Pepsiworld — The Album,” a compendium of songs by such artists as the Backstreet Boys, Coolio and Salt ‘n’ Pepa.
Pepsi is the first soft-drink company to offer an officially licensed CD compilation to retailers. Though the title and Pepsi logo (displayed prominently on the album) make it a useful promo tool for the soft-drink company, the companies stress it’s not a premium, since consumers do not have to purchase Pepsi to get the album.
However, 5 million coupons, good for $2 off the album price, will be inserted into 24 brands of Pepsi products.
The album will have a suggested retail price of $10.98 for cassette, $17.98 for CD.
“Pepsiworld,” which Pepsi touts as a companion to its “Pop of Hip Hop” ads, has a street date of Nov. 24.
The work features 13 songs, each of which reached No. 1 on the charts in its genre. Other artists repped include Mary J. Blige, K-Ci & JoJo, Public Announcement, Robyn, Imajin featuring Keith Murray and Sylk-E. Fyne.
Damian is distribbed by BMG Distribution.