Pact is publisher's Latino market entry
EMI Music Publishing has inked a multimillion pact with Latin crooner Enrique Iglesias. The deal marks the publisher’s first significant foray into the burgeoning Latin music marketplace.
The timing of the pact comes as Iglesias, son of Julio Sr. (Julio Jr. is also a recording artist) is poised to release his latest Fonovisa album, “Cosas del Amor.”
The first single off the disc, “Esperanza,” is already gaining momentum in radio and retail after just a week since its release.
“Enrique is our marquee artist for signings in this genre,” Jodi Gerson, senior veep of EMI Music Publishing, told Daily Variety. “He has the potential to not only be a Latin music superstar, but also an (English-language) pop superstar.”
Gerson, who is widely credited with raising the profile of the publisher in the R&B marketplace with signings of such artists as Dallas Austin and Jermaine Dupri before they became genre kingpins, aims to do the same in the Latin arena.
She declined to comment on the terms of the deal, which she sealed with the singer at the Midem confab in Miami.
But Gerson said the game plan for Iglesias — who has sold more than 8.5 million copies of his last two albums — is to focus on supporting the upcoming album, while also landing the singer songs on film soundtracks, with an eye toward eventually positioning him for an English-language album and crossover success.
Several suitors competed for Iglesias, who co-wrote most of the songs on his upcoming album.
Industry insiders note he has become a prolific songwriter which — in addition to selling millions of albums — makes him a highly desirable publishing deal candidate.