Russ Solomon, owner and founder of Tower Records, Video and Books, will be recognized by the Neil Bogart Memorial Fund as the recipient of the org’s 1998 Children’s Choice Award.
Funds raised at the well-attended annual event — set for Nov. 14 — are earmarked for research into the treatment and cure of leukemia, cancer and AIDS in children.
“Life-saving research could not be done without the attention of people like Russ,” said Joyce Bogart Trabulus, founder of the Bogart fund. “His revolutionary approach to meeting challenges perfectly meshes with the fund’s approach to curing childhood cancer, leukemia and AIDS.”
Solomon, one of the entertainment industry’s most admired and accomplished figures, revolutionized the music industry when he opened a record section in his father’s Sacramento drug store in 1941.
There he developed groundbreaking theories about supermarket record merchandising and advertising, which resulted in the 1960 opening of the first Tower Records. The chain currently boasts nearly 200 stores worldwide.
Solomon, who is recuperating from open-heart surgery, is widely known for his flare and instinctive ability to encourage retailing programs supported by the music industry.
“I am happy to lend my name to such a worthwhile organization, active in the pursuit of raising as much money as possible, to benefit children through this much-needed research,” said Solomon.
Results of research led by Dr. Patrick Reynolds have paved the way for widespread Children’s Cancer Group clinical trials, increasing the survival rate for neuroblastoma cancer — a malignant solid tumor affecting the peripheral nervous system and one of the most aggressive childhood cancers — and revolutionizing the scientific community. As a result, the survival rate increased to 55% from 16%.