RAI Intl. boosts Italo pix with outreach program

Will dedicate 14 hours per week to classic film segments

In its commitment to reposition Italian cinema in the global marketplace, Italian pubcaster RAI Intl. has announced the launch of Progetto Cinema.

Beginning this month, RAI will dedicate 14 hours per week to segments on classic Italian cinema (including three feature films per week), homegrown shorts, event coverage (like award shows), domestic and international production, as well as coverage of the burgeoning film business and Italy’s newest generation of filmmakers.

With access to an estimated 6 million households around the world, RAI is hoping to further promote the already revitalized Italian film business.

RAI Intl.’s Vittorio Panchetti expressed interest in reviving the state of Italian film, which he described as “recovering from an illness.” With its continued expansion, RAI hopes to become somewhat of a “satellite multiplex.”

Progetto Cinema also aims to bolster RAI’s business relationships with industry professionals globally. It’s hoped that alliances with USC’s and UCLA’s film departments will open dialogue between aspiring American filmmakers and the Italian film community — with RAI possibly broadcasting Italo-themed student films and opening up their film library for the universities’ use.

RAI has also struck an agreement with Variety to co-produce a 30-minute daily television magazine providing coverage of the upcoming Cannes and Venice Film Festivals. Shows will be broadcast during the fests. The first shows debuted at Venice last year.

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