Cable TV network American Movie Classics and star-owned eatery Planet Hollywood have teamed to raise funds for Martin Scorsese’s the Film Foundation, the helmer announced at a press conference here May 19.
The fund will go toward the Film Foundation’s six member archives: Academy Film Archive, George Eastman House, Library of Congress, Museum of Modern Art, National Center for Film & Video Presentation at the AFI, and UCLA Film & TV Archive.
Scorsese said the money is necessary to bring awareness to the American moviegoing public about the state of film preservation.
The commitments by AMC and Planet Hollywood is expected to be long-term and will include charity events and special screenings of restored pics, as well as creating and selling exclusive merchandise to benefit preservation efforts.
AMC’s specially packaged videos will also be on sale at Planet Hollywood during the AMC’s sixth annual Film Preservation Festival June 5-7.
“I’m very excited about this new partnership with Planet Hollywood because it means that an entirely new audience and younger generation who might not have seen a lot of these films will learn about what’s being done and what needs to be done in the area of film preservation,” Scorsese says.
Planet Hollywood chairman Keith Barish added that film preservation efforts are in keeping with the diner’s attempts to preserve memorabilia at each of its locales. “This is vital for anyone who believes in and enjoys movies,” Barish says.