Locatrak Inc. created to target Quebec market
Lions Gate Films Corp. has teamed with video distributor Rentrak Corp. to create Locatrak Inc., a video revenue-sharing distribution company targeting the Quebec retail market.
The Montreal-based joint venture will operate a pay-per-transaction service, similar to the one Rentrak operates in the U.S., where the retailer remits a portion of each consumer rental fee to the distributor.
In addition to releasing Lions Gate’s titles, the new company will also rent titles from Rentrak’s more than 80 regular suppliers, including Disney, Fox and Universal.
“We are convinced that the combined efforts of Lions Gate Films and Rentrak will cater to this unoccupied niche in Quebec and will result in securing a rapid penetration of our market,” said Lions Gate Films’ CEO Andre Link, who will serve as president of the new company.