Wilner sez poor weekend B.O. responsible for 'Herman' demise
The commercial transfer of the Roundabout Theater Co.’s Tony-winning revival of “A View From the Bridge” has announced a closing date of Aug. 29, a week earlier than the Sept. 5 date planned. “An Evening With Jerry Herman” has also announced an early closing for Sunday.
“View’s” producers cited technical load-in demands for “Swan Lake” as the reason for the early closing. That show begins previews at the Neil Simon Theater on Sept. 26.
“View’s” grosses had been slowly inching up after taking a precipitous dip when Tony winner Anthony LaPaglia left the show in July. But even with a gain of more than $20,000 last week, following positive reviews for new star Tony Danza, the show was still earning less than half its potential. It made $222,112 of a potential $469,066 last week.
The transfer was capitalized at $900,000 and had not recouped its investment as of last week. A producer said it was possible the show would do so by the end of its run.
Danza is also committed to an 18-week tour that is planned to begin in March, although no dates or cities have been set.
Show nabbed a Tony for best revival of a play in addition to a statue for LaPaglia, and also won four Drama Desk nods and four Outer Critics Circle awards. Upon closing, it will have played 23 previews and 251 performances, including perfs at the Roundabout Theater’s Stage Right, where it initially opened.
The transfer was funded by Roger Berlind, James M. Nederlander, Nathaniel Kramer, Elizabeth McCann and Roy Gabay in association with Old Ivy Prods.
In addition, the revue “An Evening With Jerry Herman” will close Sunday several weeks prior to the planned end of its limited engagement. The show, capitalized at $450,000, did not recoup its investment. It struggled to find an audience, despite some positive reviews, and never grossed more than $70,000 of a potential $306,017. It will have racked up 28 performances and 13 previews.
“We were doing fine during the week, but weekend business was not there,” said producer Jon Wilner. “The tourism market wants spectacle, and, when large musicals are at the half-price ticket booths with lots of tickets, it knocks the little guys out of the box.”
Wilner says the show is planning a tour that will likely include Chicago, San Francisco and Boston.