'Scarlet Pimpernel' in precipitous drop
Last week was decidedly mixed for Broadway — with 15 of its 30 theaters’ gross receipts in various states of decline from the previous — but the Great White Way still managed to finish up, with gross receipts totaling $12,209,899, up $408,262 from the previous week.
By far the largest drop in receipts came at the middling musical “The Scarlet Pimpernel,” which saw its gross receipts drop $39,964 from the previous week, to $395,236. The show is only taking in 48% of its total gross potential of $832,827 raising questions about the continued viability of the expensive musical.
“Titanic” and “1776” both experienced sizable drops in receipts last week: “Titanic” fell $28,214, to dock with $657,040 in gross receipts, and “1776” dropped $24,901, to $391,505, — only 45% of its total potential gross of $869,277.
It was not a grand week for most of Broadway’s plays, either. “The Diary of Anne Frank” dropped $21,441 to finish with $216,737; “The Old Neighborhood” dipped $7,462 to grossing $123,559. “The Deep Blue Sea” also sank $2,362, with $121,017 — but much of that figure can be attributed to the barrage of freebie tickets given away during opening week.
There was far better news for “Cabaret,” which in its second week at the Kit Kat Klub has managed a substantial increase of $32,049 over the previous week’s, totaling $121,017; but there, too, the absence of complimentary critic’s tickets may have boosted the show as much as their presence hurt “The Deep Blue Sea’s.”
Granted a pleasant last meal by Broadway theater-goers, “The Capeman” managed to end on an up note, with gross receipts up $55,927 to close at $508,007, though it played to one of the lowest capacities on Broadway, only 64%.