B’way tries to shake lull

Grosses down nearly $500K on week

NEW YORK — Broadway continues to follow its seemingly celestially-programmed seasonal spiral downward, with most shows losing coin last week. Broadway grosses were down $476,930 to take $7,728,566.

Bucking the downward trend were the larger hit tuners such as “Phantom of the Opera,” upping its take by $75,410 to take $633,891, and “Miss Saigon” which flew higher by $20,822 taking a total gross of $405,299.

Elsewhere, the sounds were not sweet and the picture not pretty: “The Sound of Music” led the slide, taking a $102,450 trip down the scales. Legit phemon “Art” dropped by $64,097, taking $254,573. And percussive hit “Bring in ‘da Noise, Bring in ‘da Funk” slipped by $66,029 taking $217,583 last week.

Nor was the news uplifting at the venerable “Cats,” which lost some more life last week when it fell $52,505, taking only $323,039 of a possible $806,185.

It was clear that the kids were back in school, for even at “Rent,” which is seemingly impervious to tourists, grosses were down by $59,728.

While this is not good, it’s hardly disastrous: Most Broadway producers are aware of the seasonal slump that begins after Labor Day and runs until mid-November. The shows most affected are those living day to day on their margins, like the “The Scarlet Pimpernel,” “Titanic” and “Sound of Music.” “Pimpernel,” down $62,768 last week, was recently rescued by the deep-pocked Cablevision Systems Corp.’s Radio City Entertainment and original co-producer Ted Forstmann.

The fate of “Titanic” is less clear. The show was down $25,600 and grossed $372,625 of a potential $715,255. Insiders speculated that it would likely finish its run at year’s end. A spokeswoman for the show said otherwise, pointing to a sold out weekend; while acknowledging a dip in overall Broadway grosses lately for most shows, she said “Titanic” is going “gloriously full speed ahead.” A call to “Titanic” company manager Steve David was not returned.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety