CIE taking tuner to Buenos Aires
MIAMI — Mexico’s fast-growing live entertainment company CIE is taking its SRO production of “Beauty and the Beast” to Buenos Aires.
“La Bella y la Bestia,” as the show is called in Spanish, recently closed at Mexico City’s renovated Teatro Orfeon after generating B.O. of more than $12 million.
The Argentine production will bow Nov. 26 at the capital’s Teatro Opera, which CIE’s Buenos Aires subsid CIE-RP acquired in March.
Franchised from Walt Disney Theatrical Prods., the show will again be overseen by members of the creative team that developed the 1994 New York show.
“This musical will be on a scale that has never before been seen in South America,” said Federico Gonzalez, G.M. of CIE’s entertainment division.
Argentina may offer a more lucrative market than Mexico: Despite a strong 700,000 spectators for “Beast,” a Mexican legit insider said the weak peso likely resulted in slim profit margins for the high-cost show.
CIE and CIE-RP have exclusive rights for the Spanish-lingo production of all Disney theatrical shows in their respective markets.
As well as the Teatro Opera, CIE-RP owns event promoters in Argentina and Chile, two Buenos Aires radio stations and the Buenos Aires zoo.