WB scores with hoops cross-dressing pitch

Gerber, Oedekerk, Jam to produce Allenstein project

In a pre-emptive fastbreak, Warner Bros. has acquired “Juwanna Mann,” a broad comedy pitch by Bradley Allenstein to be produced by Bill Gerber and Steve Oedekerk.

Kia Jam will co-produce and Oedekerk will supervise Adelstein’s screenplay.

“Juwanna”follows the exploits of a spoiled, flamboyant basketball star (think Dennis Rodman) whose behavior leads to a lifetime ban from the NBA — the first player ever to receive such a punishment. In scheming to find his way back into the rarefied courts of men’s professional basketball, he poses as a woman and takes the court for the NBA’s female counterpart, the WNBA.

“It’s great hearing a pitch that is so well thought out as a film,” said Oedekerk. “And this project has such a sweet role for a comedic actor.”

Kinsey Beck, a development exec at Oedekerk’s O Entertainment, brought the pitch in to his boss, who, in turn, introduced Allenstein and his pitch to Warner Bros.-based Gerber.

Soon after hearing the pitch, Gerber brought it to Warner’s prexy Lorenzo Di Bonaventura, who made the deal to keep the project on the Burbank lot.

Deals for Allenstein, Jam and Oedekerk were brokered by the William Morris Agency’s Rob Carlson and Ramses IsHak.

Gerber also is producing — along with Norman Jewison, Barry Levinson and Paula Weinstein — the Jim Carrey starrer “The Incredible Mr. Limpett,” which Oedekerk wrote and will direct for Warner Bros.

Allenstein and Jam are partnered with Christopher Salazar and Jamie Rama in the indie production banner Underground Entertainment.

Allenstein also is writing, along with Salazar, “Defending New America,” a project they recently sold to Andy Vajna and Mario Kassar.

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