Unsinkable, unstoppable, unprecedented. As box office observers run out of adjectives to describe “Titanic’s” historic six-week run at the box office, the film itself shows no signs of flagging.
It’s probably best to let the numbers tell the story:
– The James Cameron-helmed blockbuster scored $25.1 million over the Super Bowl frame, bringing its domestic cume to $274.6 million. Down just 16% from the Friday-Sunday portion of the Martin Luther King weekend, it was the first time the film’s weekend tally dipped below its $28.6 million debut.
– The Leonardo DiCaprio-Kate Winslet starrer has now grossed over $25 million for six consecutive weekends. Previously, no film had even topped $20 million for more than three weeks.
– “Titanic” blew past the $250 million mark Friday, its 35th day of release, beating “Jurassic Park’s” 36-day record.
The performance is particularly astounding given that “Titanic” bowed to little more than half “Jurassic’s” $50.2 million debut. Furthermore, “Titanic” has made a good portion of its money in January, normally a weak moviegoing month. “Jurassic Park” was released in mid-summer.
Meanwhile, Sony’s “Spice World” proved effective counter-programming to Sunday’s Super Bowl. Largely powered by young girls, the Brit-pop phenomenon managed a $10.5 million debut.
Miramax/Dimension’s “Phantoms” proved less substantial, opening to just $3.1 million in 1,859 sightings.
Total box office for the weekend hit $88.6 million, a gain of 35% over one year earlier when “Jerry Maguire,” “In Love and War,” “Beverly Hills Ninja” and “Metro” deadlocked for first place with $5.5 million each.
In third place, Miramax’s “Good Will Hunting” wound up the weekend with $8.5 million, nearly 7% below the mini-major’s $9.1 million Sunday prediction.
New Line’s estimates for “Wag the Dog” proved equally too optimistic: The picture finished the weekend with $4.4 million.
Sony’s “As Good As It Gets” displayed the best staying power among top holdovers, dropping just 9% from the previous weekend to $7.5 million.