Splash options ‘Land’

Braddock to helm Mafia comedy-drama

MIAMI — Splash Films has optioned Douglas Stuart’s screenplay “Welcome to the Promised Land,” which it will develop as a $5.5 million pic to be helmed by Reb Braddock.

Stuart was repped on the deal — for a five-figure against low-six-figure sum — by Kristen Jones at ICM, where the scribe gained representation on the strength of that script.

Splash has brought in Francesca Silvestri, Kristen Hanson-Press and Raul Puig as producers and is slating the pic, a Mafia-themed comedy-drama, for a January shoot in Miami.

Character-driven

Splash exec Lisa Wixon, who will exec produce, told Daily Variety that most of the financing is in place, coming from private parties in Miami and L.A.

“Half of the budget is above-the-line. This will be a talent-heavy picture because it’s a character-driven script,” Wixon said.

Braddock previously helmed the Puig-produced “Curdled” for exec producer Quentin Tarantino and Miramax and is now working with Stuart on a gridiron script for Arnold Kopelson and 20th Century Fox.

Silvestri last produced “Scotch and Milk,” the directorial debut of actor Adam Goldberg (“Saving Private Ryan”).

Splash, a startup division of production services company AFI, got its feet wet last year by co-producing Franco Nero starrer “The Versace Story,” which has made a healthy profit thanks to international sales.

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