You will be redirected back to your article in seconds

‘Geddon’ gets goin’

Kennedy Space Center hosts pic's preem

After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida.

Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con Air” in Vegas).

Rock-it-men of Aerosmith, which provides several songs for the film’s soundtrack, offered a musical space jam for preemgoers. Keeping it all in the family, the group is fronted by Steve Tyler, proud papa of the film’s femme lead, Liv Tyler.

Though it was announced in advance that Bruce Willis would not be attending, he was front and center with producer Jerry Bruckheimer and his fellow castmates including Billy Bob Thornton, Ben Affleck, Steve Buscemi and Tyler.

For those who have been in solitary confinement and were unaware, the film opens Wednesday.

More Film

  • 'The Party's Just Beginning' Review: Karen

    Tribeca Film Review: 'The Party's Just Beginning'

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Tiffany Haddish CinemaCon

    CinemaCon Winners & Losers: Drunk Mark Wahlberg, Terrific Tiffany Haddish, Missing MoviePass

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Kin James Franco

    'Kin' First Trailer Shows a Villainous James Franco in Sci-Fi Thriller

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Taron Egerton Jamie Foxx

    Taron Egerton-Jamie Foxx's Tights-Free 'Robin Hood' Closes CinemaCon

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Tribeca Film Festival Awards 2018: 'Diane,'

    Jeffrey Wright, Alia Shawkat, 'Diane' Win Awards at Tribeca Film Festival

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Armando Iannucci

    'Veep' Creator Armando Iannucci to Direct 'In Too Deep' for Levantine Films (EXCLUSIVE)

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

  • Blake Jenner’s Film ‘Billy Boy’ Gets

    Blake Jenner’s Film ‘Billy Boy’ Gets Release Date, Trailer (Watch)

    After a multimillion-dollar PR countdown, “Armageddon” blasted off Monday night with a splashy world preem at the Kennedy Space Center in Florida. Touchstone Pictures transformed the space base into a screening room/concert venue, honoring its annual tradition of expensive and attention-grabbing launches tied to the pics’ locale and theme (e.g., “The Rock” on Alcatraz, “Con […]

More From Our Brands

Access exclusive content