New Line Cinema has upped Mary Donovan to executive vice president, publicity and promotions.
Donovan, who will be based in New York, will report to Cheryl Boone Isaacs, New Line’s president of theatrical marketing.
She will oversee New Line’s domestic publicity and promotions divisions, which comprise a staff of 35 execs in New York and L.A.
Donovan’s team will be responsible for national publicity, field publicity and promotions, corporate communications, Academy Award campaigns, interactive marketing and soundtrack publicity.
The exec joined New Line in 1989 as director of publicity, becoming VP of East Coast publicity in 1992 and senior VP in 1996.
Following Donovan’s promotion, Los Angeles-based senior VP of publicity and promotions Frank Lomento, who joined New Line in April, is now expected to shift to a new position in the marketing department, sources at the studio said.