IFP teams with pants co. to take indie fest to 5 cities
NEW YORK — The Dockers Khakis division of Levi Strauss & Co., which earlier this year sponsored the Classically Independent Film Festival in San Francisco, plans to team with the Independent Feature Project to bring the fest to five cities in 1999.
“Dockers is committed to supporting the independent film community through underwriting grants and opportunities for distribution,” said Amy Rosenthal, senior marketing specialist at Levi’s.
The traveling fest will honor the 20th anniversary of the IFP, the Gotham-based sponsor of the Independent Feature Film Market, which runs through Sept. 25 at the Angelika Film Center.
The 1999 Dockers Classically Independent Film Festival Celebrating 20 Years of the IFP will unspool April 30-May 3 in New York. It will travel to Chicago (May 7-10), San Francisco (June 4-7), Los Angeles (June 18-21) and Minneapolis (July 16-17, 23-24).
“Partnering with a major consumer company is exactly the kind of muscle that can help us reach potential new audiences for these films,” said IFP exec director Michelle Byrd.
Next year’s traveling festival will showcase six classic indie titles and four new films along with a variety of shorts created by local filmmakers from each city on the tour. The fest will feature panel discussions and guest appearances by indie directors and their casts.
Collaborating on festival promotion and on the shorts selection in each city will be the IFP/West (L.A.), IFP/Midwest (Chicago), IFP/North (Minneapolis) and the Film Arts Foundation (San Francisco).