Warner Bros. has inked a negative pickup deal to acquire and distribute worldwide indie comedy “Je M’Appelle Crawford,” starring British actor Craig Ferguson, who’s also a regular on ABC sitcom “The Drew Carey Show.”
Ferguson, who plays Carey’s boss on the sitcom, co-wrote “Crawford” with Sacha Gervasi. Pic will be directed by Kevin Allen (“Twin Town”) and produced by longtime Propaganda Films producer Philip Rose (“Red Rock Wes”).
The $4 million film will unfold in a documentary style, following young hairdresser Crawford MacKenzie who’s a hit with the housewives in his hometown of Glasgow, Scotland. When MacKenzie receives what he mistakenly believes to be an invitation to the World Freestyle Hair Championships in Los Angeles, he sets out for the tournament — taking a documentary film crew in tow. Once in L.A., however, MacKenzie is shut out of the spotlight, but schemes to get into the styling meet and compete for the coveted Platinum Scissors award.
Others players in “Crawford” include David Rasche, Mary McCormick, Chris Langham and Sara Gilbert. Veronica Webb, David Hasselhoff and hairstylist John Paul DeJoria make cameo appearances, as do other real entertainment and fashion celebs.
Ferguson is well known in England as a comic and for his TV series “The Ferguson Theory.” He’s repped by manager Rick Siegel and by agents at Bresler-Kelly.
First-time scribe Gervasi is a former drummer for the rock band “Bush,” who later worked as a journalist and then studied screenwriting at UCLA. This will be his first film. He’s repped by Bobbi Thompson and Gregory MacKnight at William Morris Agency.
Warners exec Lionel Wigram brought the project into the studio.
Production begins Monday in Los Angeles, then moves to Scotland for a week of shooting in July.