Satcaster DirecTV has inked a deal with multimedia publisher Ziff-Davis to carry its fledgling computer-oriented cable channel ZDTV, which bowed last month.
The deal with DirecTV, the nation’s leading sat-TV service, broadens ZDTV’s reach by more than 3.5 million subscribers. Total sub count figures weren’t available for ZDTV, but a spokeswoman for the San Francisco-based Ziff-Davis said the channel is expected to have a base of at least 6 million subs by the end of June.
ZDTV offers a 24-hour slate of news and how-to information on technology and computing matters. Among the channel’s regularly skedded series are “Internet Tonight,” “Web Workshop” and “Silicon Spin.”
As part of the deal, Ziff-Davis and DirecTV say they’ll work together to develop “new interactive content that may be combined with DirecTV digital video and audio programming to create a whole new experience for DirecTV subscribers.”