Marketers to gain quick access to materials
Warner Bros. Intl TV Distribution is launching a Web site that will expedite the servicing of client marketing materials. The site is the first of its kind among U.S. international television distributors.
WBITD clients around the world can now access nearly 3,000 pages of information on more than 150 active titles in the WBITD library, including feature films, current series, telefilms, miniseries, animation and specials.
Among the materials available on the various properties are photographic images, press releases and, where applicable, episodic synopses, loglines, running order and ratings. The photographic images on the site can be downloaded by clients for use as thumbnail images.
Additionally, proprietary information and high-resolution images will be available in a password-protected format, which will allow clients with applicable broadcast rights instant access to materials that otherwise would have to be processed and shipped via traditional methods.
“As the first distributor to make client servicing available online, we’re no longer as impacted by the traditional constraints of time differences and delivery requirements,” said WBITD president Jeffrey Schlesinger. His division is the largest distributor of TV programming in the world.