WB plans C. Euro DVD bow

Studio uses Karlovy Vary fest as launching pad

KARLOVY VARY, Czech Republic — Warner Bros. used its annual Karlovy Vary exec confab to announce the launch of DVDs in Central Europe.

Following a soft launch that saw 10 titles released onto the market this spring, a full launch of 25 titles in the Czech Republic, Slovakia, Hungary and Poland is set for September. And by the end of the year, Warners expects to have 100 titles on the market. With rival product following suit, that could mean as many as 150 DVD choices available to consumers in time for the holiday season.

“We’re the first studio to release product,” said Jonathan Finnerty, director of sales and operations.

Warners has joined forces with hardware producer Philips, which is pricing DVD players in the $500-$600 range. The DVDs carry a pricetag of around $25.

Finnerty avoided any number predictions. “It’s impossible to tell at this time,” he told Daily Variety. “But we believe DVD will take off faster than any other product because of the unprecedented cooperation between software and hardware,” he said, a reference to the early struggle between video systems.

Warner Bros. plans a formal launch of DVDs in Romania and Bulgaria next year, with Russia “possibly next down the line.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading