V-chip vs. unrated shows

Reps meet in Chi

WASHINGTON — Reps for several TV-set manufacturers are meeting in Chicago today to decide how V-chipped sets should handle unrated programming including sports, news and commercials.

Thomson Consumer Electronics has announced publicly that its sets, which include the RCA, GE and Proscan labels, will be able to block all unrated shows. The Federal Communications Commission has said blocking unrated programming is an acceptable practice.

Broadcasters have threatened to boycott the entire V-chip ratings system if TV makers allow viewers to block news, sports and commercials, which they say are exempt from the program rating system. According to the FCC’s schedule, 50% of the sets sold after next July 1 must come equipped with the V-chip technology.

The V-chip, which will add just a few dollars to the cost of a television set, will be able to read the electronically encoded ratings and block display of a particular show if the television has been programmed to do so.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading