SANTA CLARA (Dow Jones) — Yahoo! Inc. and Ticketmaster Multimedia Holdings Inc., a unit of Ticketmaster Group Inc., said Monday they have signed an agreement for Ticketmaster to become a content provider and merchant on Yahoo!.
Financial terms were not disclosed.
In a press release, the companies said Ticketmaster will market Yahoo! to its customer base of live-event fans through Ticketmaster Online and in direct mail inserts to Ticketmaster ticket buyers nationwide.