Programmer will transmit through WaveTop, Intertainer
NEW YORK — Pseudo Programs, the largest producer of Internet TV programming, has cut a series of deals to transmit its content via satellite, broadband and telephone distribution.The agreements include deals for Pseudo, which produces 60 hours of live original content per week, to transmit programming via Intertainer and WavePhore’s WaveTop service. Josh Harris, founder of the New York City-based Pseudo, said his company will also lock up deals with most of the other major broadband providers within 30 days. Harris said agreements such as those with Intertainer and WaveTop will allow users of Pseudo’s gaming and music networks to enjoy video and audio of relatively high quality compared to those of traditional Web connections. Broadcast quality “This is the first glimpse of us that’s not cruddy video with mediocre sound,” said Harris. “We’re going from netcast quality to broadcast quality.” Intertainer, which boasts investors such as Comcast, US West, Sony, Intel and NBC, will deliver Pseudo’s Internet TV content to consumers via high speed cable modems, digital set-top boxes or Digital Subscriber Line telephone connections directly to the PC or TV. Intertainer will carry all of Pseudo’s computer gaming shows that appear on the All Games Network, including the programs “GameTime!” “All Games Hardware,” “240 Seconds of Gaming,” “Shooters,” Inside the PGL,” “Combat Reporter” and “Fantasy Football.” “We’re the meat behind their whole gaming section,” said Michael Teich, director of business development at Pseudo. WaveTop’s PC data broadcast service works by embedding data streams into the unseen portion of existing broadcast television signals using the Vertical Blanking Interval. Using a broadcast-ready PC (a standard PC with a built-in TV tuner or equipped with an add-on TV tuner card), users will interact automatically with downloaded information and entertainment. WaveTop’s programming offerings will include selected shows from Pseudo’s All Games Network. No cash Harris said that no cash will change hands in Pseudo’s Intertainer and WaveTop deals. Intertainer and WaveTop will gain quality programming content, and Pseudo will gain additional distribution and traffic to its networks. Harris said that when Pseudo attracts a significant amount of advertising revenue, he’ll begin to pay distributors such as Intertainer a fee. “We’ll start doing money deals to profile us more highly,” said Harris. Because Pseudo owns all rights to its content, he added, his company is poised to become one of the leading program suppliers to the emerging broadband networks.
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