'Convergent media' launched, Hurst head of division

HOLLYWOOD — Pittard Sullivan announced the launch of a “convergent media” division with its acquisition of Tandem Intermedia, an L.A.-based convergent media company. Tandem’s founder, Brian Seth Hurst, was named head of the new division.

“Convergent media is the combination of data and image on the same screen with two-way communication,” explains Hurst. “When people think of this medium in terms of design, communications and content, I want Pittard Sullivan to be the first name that comes to mind.”

Tandem Intermedia was formed in 1997 to provide strategic planning services, interactive broadcast production services and original interactive television content to TV networks, producers and advertisers.

As a new in-house division of Pittard Sullivan, Tandem will tailor those services and provide clients with strategic planning, aggregation (pulling systems together and defining content) and production (taking existing programs or new ones and making them interactive) to bridge the media between traditional TV and new, interactive technologies.

Interactive commercials of 30, 45 and 60 seconds are another of Hurst’s current inspirations. Viewers could access additional product info onscreen as well as how to find and test the advertised product.

Under Hurst, Tandem introduced new interactive TV technologies to the Disney Channel, Disney/ABC Cable Networks, CBS and TBS.

The versatile Hurst co-authored Simon & Schuster’s “A Pig Tale” with Olivia Newton-John and created PorchLight Entertainment’s new animated series, “Sad Sam and Friends.” He was an associate producer for Variety Clubs Intl.’s telethons as well as a talent exec for ABC TV’s AIDS education special, “In A New Light” with Elizabeth Taylor.

Hurst served as Internet Services Director with the Sagon-Phior Advertising and Marketing Group. Prior to that he was creative and marketing director for Object One Design, an L.A.-based company specializing in Internet design services.

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