People’s Choice goes to the Internet

25th Awards link with CBS.com to pick winners

The 25th annual People’s Choice Awards is making the leap to the Internet, allowing netizens for the first time to choose the final winners in the film, TV and music categories.

Heralded as the first televised awards program of the year, the People’s Choice Awards is skedded to air Jan. 10 on CBS.

Traditionally, winners in the 18 categories are chosen via selections made by 211 million Americans sampled by the Gallup Organization, who voice their favorite actors and actresses, television shows, singers and movies. No nominees are given: Pollees can vote for any performer or show they choose.

But this year, in addition to the Gallup polling, Internet users will select the winners by choosing one of the top five names submitted by Gallup, through a link on CBS’ Web site (www.cbs.com). The site is skedded to launch early December.

As another first, awards will be presented at the Pasadena Civic Auditorium, the long-time home of the Primetime Emmy Awards.

Walter Miller will serve as executive producer. Louis J. Horvitz, will once again direct the show. Daily Variety senior columnist Army Archerd will associate produce, with supervising producer John Potter.

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