Silicon Valley giants to develop digital TV technology
Computer software giant Oracle Corp. and power-workstation maker Silicon Graphics Inc. have teamed up in a marketing and development pact that will enable the companies to provide more advanced forms of digital broadcast and interactive television.
The two-company initiative has paired the Oracle Video Server software with SGI’s Origin 2000 computer to demonstrate various applications, such as near-video-on-demand and pay-per-view. The system is being exhibited at the Intl. Broadcasters Conference currently under way in the Netherlands.
The initiative is the first to result from a joint strategic business unit established by the two companies in June to develop and market synergistic solutions that use Oracle’s software and SGI’s hardware.
“Oracle’s strengths in transaction-based television and software integration services will significantly leverage our digital media server strategy,” said Richard Belluzo, chairman and CEO of SGI. “Together we expect to deliver a host of new solutions to the exciting interactive digital television market.”
Oracle’s Video Server is an end-to-end video solution targeted at broadcast and interactive television markets that provides telephone companies, broadcasters and cable TV operators tools needed to reach the emerging digital broadcast and interactive television markets.
SGI’s Origin video computing platform is a combination of hardware and software designed to handle the specific demands of broadcast video distribution and interactive TV.