Liberty puts $10 mil into ACTV

Set-top box co. pushing towards personalized TV

NEW YORK — Tele-Communications Inc.’s programming affiliate, Liberty Media, is to invest up to $10 million in ACTV Inc., which has developed software for digital cable programming.

Liberty agreed to invest $5 million for a 10% stake in ACTV and has options to invest another $5 million. ACTV said in a statement it would use the money “to drive the expansion” of regional “Individualized Television” digital cable services.

The service allows viewers to “switch between the regular programming feed and a multitude of personal options,” using their digital set-top box, the companies said. It is particularly useful for coverage of sporting events, news and educational programs.

ACTV already has a long-term programming deal with Fox Sports Net, a joint venture of Liberty, Fox and Cablevision Systems Corp.

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