Roundtable reveals catchy moniker

Media Roundtable on Wednesday revealed their own idea for a Hollywood-centered geo-economic cognomen: “Digital Coast.”

That’s the name the interactive industry is supposed to use to promote and support the Los Angeles area’s growing new media community, a collection of technology, content and distribution companies that together employ 133,000 people — more than their counterparts in New York and the San Francisco Bay Area combined, according to the mayor.

“Digital Coast companies exemplify the region’s creative and entrepreneurial strengths,” said Riordan. “Together we can create an optimum business environment to build out the world class technology infrastructure needed to grow this vital industry in the new millennium.”

Digital Coast will also be used for a web site (, intended to become a resource for the new media community, signage and banners.

“We wanted a name that would reflect companies serving constituencies as diverse as entertainment, commerce, education and core technology, as well as represent us geographically,” said Kevin Wall, president and CEO of BoxTop and chair of the naming committee.

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