Disney Online has tapped Ken Goldstein as senior veep and general manager of its Disney.com and Disney Blast family Web sites.
Goldstein will oversee operations including content development, production technology and marketing for both sites. Disney.com, alone, attracts nearly 600,000 Internet users a day.
Disney Online was founded in 1995 to develop the Walt Disney Co.’s presence on the Internet. Disney.com incorporates links to all of Disney’s entertainment divisions, while Disney’s Blast Online, is a subscriber-based ($5.95 per month) online gaming and information site for kids.
Goldstein’s duties will not include overseeing Disney’s online stores.
Prior to joining Disney, Goldstein was veep and general manager of Broderbund Software’s Red Orb Entertainment division, which he founded. While there, he oversaw the development and marketing of several gaming software titles including “Riven — The Sequel to Myst,” and was responsible for Broderbund’s strategic resurgence in the computer gaming industry.
Prior to founding Red Orb, Goldstein led the development and production of the acclaimed “Carmen Sandiego” educational software series for Broderbund.