Movie, companies share name fame

That Touchstone would have a http://www.civilaction.com Web site to promote its John Travolta starrer is no surprise. But two other similarly named sites riding the “A Civil Action” moniker are a bit out of the ordinary.

The W.R. Grace company, the accused cancer-causing polluter in the film, has its own http://www.civil-action.com site. As would be expected, Grace offers its own spin. (“It is our hope that the narrow focus of the book and the movie will not obscure our efforts in the past dozen years to fulfill our pledges … and work cooperatively … in solving environmental issues.”)

And today Environmental Media Services is launching http://www.civilactive.com. They list toxic hot spots, descriptions of illness-causing chemicals and links to activist groups while offering a selection of experts who journalists can contact. “We want the public to be aware that though the Woburn (Mass.) case took place many years ago, there are similar threats of pollution in other cities,” EMS executive director Arlie Schardt said. “The movie gives us an opportunity to focus attention on something that’s a very serious health problem, especially for children.”

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