AMC, Sony ink pact for 1,700 SDDS units

Chain chooses DTTS over DTS and Dolby Digital

AMC Theaters has reaffirmed its commitment to Sony Cinema Products Corp.’s digital sound technology, inking a four-year pact to acquire a minimum of 1,700 Sony Dynamic Digital Sound playback units.

Under a previous agreement, AMC had already installed 1,700 SDDS theater sound units, and the next 1,700 units will cover the rest of the AMC circuit. The theater company will install the playback technology in every new theater it opens and in selected existing theaters, according to Sam Giordano, executive VP for design and construction of AMC Theaters.

Specific financial terms of the deal were not disclosed, but the list price of a single SDDS unit is $10,900 per screen.

Under the Sony agreement, AMC also committed to the purchase of a supply of other Sony hardware, including large-screen video walls, monitors, videocassette recorders and security systems.

AMC chose SDDS over competing digital formats DTS and Dolby Digital, though the company will continue to equip a small percentage of individual theaters with the other formats. Most major studios release their films in all three digital sound formats.

“Three years ago we recognized the potential of the SDDS technology, and we are now very pleased to be delving further into Sony’s vast range of cutting-edge audio, video and communication products,” Stanley H. Durwood, AMC chairman and CEO, said in a statement.

Unique among the three major digital solutions, SDDS offers an eight-channel option that provides superior sound in very large theaters, according to AMC officials.

The Kansas City, Mo.-based AMC runs 2,276 screens worldwide, grouped in 226 theaters in the U.S., Japan and Portugal.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading