You will be redirected back to your article in seconds

79 mil log onto Internet

Nielsen reports 36% jump in a year, 48 mil web shoppers

NEW YORK — The Internet is mesmerizing the continent of North America.

A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997.

Those numbers come from a Nielsen telephone survey of randomly selected people in the U.S. and Canada over the age of 16, conducted in June 1998.

The study also found that the number of Web shoppers, defined by Nielsen as “people checking out or comparing products and services on the Web,” reached 48 million. That’s 37% higher than the comparable figure eight months ago.

And for the first time, Nielsen reports, more than half of the population between the ages of 16 and 34 are Internet users — 40 million. About 43% of Internet users are women (34 million overall), and 13 million people (17%) are over the age of 50. How-ever, men do most of the online shopping (64%) and buying of products (71%).

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    NEW YORK — The Internet is mesmerizing the continent of North America. A total of 79 million people on the continent are now logging on to the Internet, 36% more than the 58 million who were Internet users in September 1997. Those numbers come from a Nielsen telephone survey of randomly selected people in the […]

More From Our Brands

Access exclusive content