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WB revamps ad dept. behind Petrick

Vet upped to executive veep, ad sales

The WB TV Network has upped its ad sales chief Jed Petrick to executive vice president of advertising sales and has restructured the rest of the department.

Rob Tuck and Bill Morningstar have been named vice presidents of Western and Eastern sales, respectively. Ira Sperling is also joining the network in Tuck’s former post as vice president of sales planning and proposals.

Petrick, a 19-year veteran of the media business, has signed a long-term agreement with the WB. Prior to joining the netlet, he was vice president of sales for the Baseball Network, and also spent five years at Fox as a sales executive.

Tuck and Morningstar will continue to work out of the New York office and will report to Petrick. Tuck will now be responsible for handling the Chicago and Los Angeles sales offices, as well as a few clients in New York.

Tuck joined the WB in 1995 as an account executive after seven years at TeleVest, where he rose to senior vice president. He also worked at MMT as a research manager in the spot sales department.

Morningstar has been upped from vice president of sales marketing. In his new post, Morningstar will be responsible for New York-based account executives, their agencies and clients, as well as Detroit-based sponsors.

Morningstar has been with the WB since its inception, starting as an account executive. Before that, he worked for five years at Grey Advertising, most recently as a vice president.

The WB is dividing its sales departments into regions because of the expansion to five nights of programming and the addition of so much advertising time being sold. The WB said it doubled its upfront revenue for the upcoming season, partly because of the addition of a new night and partly because of ratings increases.

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