Warner Homevid buoys Sanders

Exec slides into managing director slot

Warner Home Video has promoted Ron Sanders to managing director for the United Kingdom and Ireland.

In his new job, Sanders reports to Edward J. Byrnes, exec VP of WHV Intl.

Warner Home Video prez Warren Lieberfarb had high praise for Sanders, whom he credited with being “instrumental in an impressive eight-fold increase” in domestic sales. Lieberfarb said the company had high hopes for what Sanders might accomplish in what it considers a key territory.

Sanders joined WHV in 1991 as VP, sell-through sales and later served as VP, rental sales.

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